What will connect Europe?
Welcome to the Dialogue on the future of public communication!
In this Dialogue, you will be able to engage with expert statements, reflect on key challenges such as trust, misinformation and Artificial Intelligence (AI) and most importantly share your own perspective.
Who are we going to listen to?
AI systems are no longer just tools, they're becoming editors, curators and generators.
In the next five years, we'll be listening more to technology than to humans.
To what extent do you agree with this statement?
Not at all
Completely
Priorities in a hyperconnected world
To be connectors, we need to focus on:
Please choose your answer.
What does this statement mean to you?
Bruce Schneier
Security technologist, best-selling author and lecturer at the Harvard Kennedy School
“In the hands of someone who wants more democracy, AI will help you get more democracy. In the hands of someone who wants less democracy, AI will help you get less democracy. Let’s responsibly use AI where it makes a difference.”
What does this statement mean to you?
Thinking about AI in your work
AI is becoming part of many people’s daily work. AI tools can help search for information, draft texts, analyse data, or generate new ideas.
Share an example of how AI has supported your work:
AI trends in public communication
In what way is AI most likely to shape your work within the next three years?
Please choose your answer.
Countering Foreign Information Manipulation and Interference (FIMI) in the run up to election periods
What actions should public communicators prioritise to counter FIMI in the run up of elections?
You can choose multiple answers.
Strategic innovations for future-ready communication
Public communication is evolving rapidly in response to emerging technologies and changing audience behaviours.
Which innovation should public communicators adopt as a priority by 2027?
Public communicators should prioritise radical algorithmic transparency - openly revealing how targeting, ranking and emotional optimisation shape every message. This directly confronts the growing distrust driven by invisible influence. Ultimately, credibility will belong to those willing to expose their own manipulation.
Female, 31–40, private sector, Estonia
What do you think about the previous suggestion:
Should public communicators prioritise radical algorithmic transparency?
Thank you for your voice. You helped shape EuroPCom 2026! 🚀
Register now for EuroPCom on 9–10 June in Brussels.
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What is your personal connection to Artificial Intelligence (AI)?
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