What will connect Europe?
Welcome to the Dialogue on the future of public communication!
In this Dialogue, you will be able to engage with expert statements, reflect on key challenges such as trust, misinformation and Artificial Intelligence (AI) and most importantly share your own perspective.
Key insights from the dialogue may be highlighted during moderation or speaker interventions at EuroPCom.
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Who will we listen to?
AI systems are no longer just tools. They are becoming editors, curators and generators.
In the next five years, we will listen more to technology than to humans.
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To what extent do you agree with this statement?
Not at all
Completely
Your turn to contribute!
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Priorities in a hyper-connected world
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To be connectors, we need to focus on:
Please choose your answer.
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What does this statement evoke in you?
Bruce Schneier
Security Technologist, Bestseller author & lecturer at the Harvard Kennedy School
“In the hands of someone who wants more democracy, AI will help you get more democracy. In the hands of someone who wants less democracy, AI will help you get less democracy. Let’s use AI responsibly where it makes a difference.”
What does this statement evoke in you?
Your turn to contribute!
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Thinking about AI in your work
AI is becoming part of many people’s daily work. AI tools can help search for information, draft texts, analyse data, or generate new ideas.
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Share an example of how AI has supported your work:
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Participant
AI is a valuable aid in my work, but it is not a trusted tool for fact-checking. It can propagate many inaccuracies, often related to the level of accuracy of what is asked of it. Misuse of AI, or a lack of knowledge in using the tool, can harm both individuals and companies. In the field of corporate communication, I believe that humans remain the primary trusted source to ensure accurate and reliable dissemination of information across all channels. While it can help throughout the production process, AI remains a means to an end, not the end itself.
Your turn to contribute!
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Thinking about AI in your work
See how other participants are already using AI
✍️ Text drafting and editing
📈 Data analysis and summarisation
⚙️ Improving efficiency and automation
💭 Idea generation and brainstorming
🔄 Translation and language support
🔍 Research and information gathering
⚙️ Content creation
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AI trends in public communication
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In what way is AI most likely to shape your work within the next three years?
Please choose your answer.
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Countering Foreign Information Manipulation and Interference (FIMI) in the run up to election periods
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What actions should public communicators prioritise to counter FIMI in the run up of elections?
You can choose multiple answers.
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Strategic innovations for future-ready communication
Public communication is evolving rapidly in response to emerging technologies and changing audience behaviours.
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Which innovation should public communicators adopt as a priority by 2027?
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Participant
We have to relearn how to value offline trust reference networks so as to be less susceptible to online outrage and fabricated trends. We need to keep it real.
Your turn to contribute!
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Strategic innovations for future-ready communication
Here’s what other participants think communicators should prioritise by 2027
🤝 Citizen participation and community engagement
📈 Using AI for personalisation, automation, and audience insights
📖 Promoting AI literacy and establishing ethical AI frameworks
🔍 Building trust through transparency and verifiable sources
📰 Simplifying messages and improving accessibility
⚠️ Implemeting content authentication and fact-checking systems
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Thank you for your voice. You helped shape EuroPCom 2026! 🚀
Register now for EuroPCom on 9–10 June in Brussels.
https://register-europcom.cor.europa.eu/europcom-2026
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